The Users
The Users
Virtual Workers that...
... are looking for a place to work for various amounts of time, ranging from an hour or two to all day.
...have key needs for remote working, such as strong internet, outlet availability, a spacious place they can stay for a while, and knowledge of noise levels.
...and want to find places more quickly so they are not wasting valuable time.
Virtual Workers that...
... are looking for a place to work for various amounts of time, ranging from an hour or two to all day.
...have key needs for remote working, such as strong internet, outlet availability, a spacious place they can stay for a while, and knowledge of noise levels.
...and want to find places more quickly so they are not wasting valuable time.
The Problem
The Problem
Create an app to make it easier for virtual workers to find places to work on the go by conducting modified Google Ventures Design Sprint.
Create an app to make it easier for virtual workers to find places to work on the go by conducting modified Google Ventures Design Sprint.
UX Case Study
UX Case Study
A mobile application for people looking to find spaces to co-work
A mobile application for people looking to find spaces to co-work
PostUp
PostUp
PostUp
My Role
My Role
Mapped out the problem through synthesis of provided user research
Gained inspiration and key lessons through lightning analysis of competitors and ideated through sketching
Converged on one solution and sketched low-fidelity screens
Created style guide and high-fidelity prototype
Validated by conducting user interviewers using the 5 Act Technique
Mapped out the problem through synthesis of provided user research
Gained inspiration and key lessons through lightning analysis of competitors and ideated through sketching
Converged on one solution and sketched low-fidelity screens
Created style guide and high-fidelity prototype
Validated by conducting user interviewers using the 5 Act Technique
Constraints
One Designer/One Mentor Team
Modified Google Design Sprint Methodology
No Budget
Constraints
One Designer/One Mentor Team
Modified Google Design Sprint Methodology
No Budget
Scope
Scope
Synthesis of existing user research through high-fidelity prototype tests in five days
Synthesis of existing user research through high-fidelity prototype tests in five days
My Design Process
My Design Process
Discovery
Discovery
Design
Design
Validation
Validation
Problem Mapping
Synthesis
Lightning Demos
Problem Mapping
Synthesis
Lightning Demos
Crazy Eights
Low-Fidelity Sketches
Storyboarding
Style Guide
High-Fidelity Prototype
Crazy Eights
Low-Fidelity Sketches
Storyboarding
Style Guide
High-Fidelity Prototype
3 Virtual Interviews
2 In-Person Interviews
3 Virtual Interviews
2 In-Person Interviews
Key Discoveries and Implementation
Key Discoveries and Implementation
1
1
Synthesis of provided research identified user pains and gains and drove all design decisions.
Synthesis of provided research identified user pains and gains and drove all design decisions.
2
2
Studying products designed for similar tasks and quick ideation through sketching created a strong foundation for rapid prototyping and testing.
Studying products designed for similar tasks and quick ideation through sketching created a strong foundation for rapid prototyping and testing.
I had several key takeaways from synthesis that drove all design decisions:
People want to find somewhere to work quickly.
People are generally looking to decide whether a place fits their requirements for a given day, which can change depending on the timeframe and time they need to stay given place.
The key things people were looking to figure out were proximity, free/fast wifi, outlet availability, space, and noise level. They also wanted to know how much they would need to spend.
I had several key takeaways from synthesis that drove all design decisions:
People want to find somewhere to work quickly.
People are generally looking to decide whether a place fits their requirements for a given day, which can change depending on the timeframe and time they need to stay given place.
The key things people were looking to figure out were proximity, free/fast wifi, outlet availability, space, and noise level. They also wanted to know how much they would need to spend.
I first mapped out the problem using provided user research that included one interview, several quotes from past interviews, and a persona.
Each insight, quote, or observation was included and sorted using Figjam, allowing me to synthesize the information.
I first mapped out the problem using provided user research that included one interview, several quotes from past interviews, and a persona.
Each insight, quote, or observation was included and sorted using Figjam, allowing me to synthesize the information.
3
3
Creating a style guide based on provided logo and branding allowed for consistent and clean UI design. Combining with sketched wireframes allowed for quick prototype generation aimed at testing the key features.
Creating a style guide based on provided logo and branding allowed for consistent and clean UI design. Combining with sketched wireframes allowed for quick prototype generation aimed at testing the key features.
4
4
Usability testing confirmed the design decisions made were helpful to users but identified areas to add functionality and improve the experience that could be implemented quickly.
Usability testing confirmed the design decisions made were helpful to users but identified areas to add functionality and improve the experience that could be implemented quickly.
Overall, users navigated the tasks quite easily and found the concept met their required needs of users.
Several acknowledged that they liked that the map was the default page and that it got straight to the point of what they were looking for.
All found the data provided was quite useful in the comparison tab and found filters quickly when asked to narrow down.
One individual highlighted that they appreciated the variety of ways to look at the information, noting they prefer to find things through menus rather than maps, but still thought that the map was useful.
Overall, users navigated the tasks quite easily and found the concept met their required needs of users.
Several acknowledged that they liked that the map was the default page and that it got straight to the point of what they were looking for.
All found the data provided was quite useful in the comparison tab and found filters quickly when asked to narrow down.
One individual highlighted that they appreciated the variety of ways to look at the information, noting they prefer to find things through menus rather than maps, but still thought that the map was useful.
Made displayed options tappable: Almost all users tried to tap the numbered options on the map to get more information, showing that was the preferred way to see more about a place.
Adjusted compare tab: Some users did not seem to notice the compare tab at first as a way to see more information. One user noted that the compare tab was also a bit small and hard to use because dragging up from the bottom interfered with iPhone functions.
Adjusted icon for current location. One user noted that they weren’t sure at first that the current location was represented by the blue pin.
Made displayed options tappable: Almost all users tried to tap the numbered options on the map to get more information, showing that was the preferred way to see more about a place.
Adjusted compare tab: Some users did not seem to notice the compare tab at first as a way to see more information. One user noted that the compare tab was also a bit small and hard to use because dragging up from the bottom interfered with iPhone functions.
Adjusted icon for current location. One user noted that they weren’t sure at first that the current location was represented by the blue pin.
Sketching using the Crazy 8s allowed for quick ideation for multiple solutions, allowing me to pick the key design for the most important screen.
Sketching using the Crazy 8s allowed for quick ideation for multiple solutions, allowing me to pick the key design for the most important screen.
Lightning analysis of Google Maps, Redfin, Harvest Hosts, and Yelp allowed me to focus on how people find and pick places when they have many options. I learned that prominent search, mapping, comparing, and filtering are key.
Lightning analysis of Google Maps, Redfin, Harvest Hosts, and Yelp allowed me to focus on how people find and pick places when they have many options. I learned that prominent search, mapping, comparing, and filtering are key.
Yelp
Yelp
Harvest Hosts
Harvest Hosts
Google Maps
Google Maps
Google Maps
Redfin
Redfin
Storyboarding allowed me to expand the single screen I picked from Crazy 8s into a set of sketched Wireframes that would provide the foundation for the high-fidelity prototype.
Storyboarding allowed me to expand the single screen I picked from Crazy 8s into a set of sketched Wireframes that would provide the foundation for the high-fidelity prototype.
Validation
Validation
Improvements Informed by Users
Improvements Informed by Users
Contact Me
Looking for a UX Designer for a project in Washington DC or for remote work? Contact me by email or LinkedIn and let's chat!
Contact Me
Looking for a UX Designer for a project in Washington DC or for remote work? Contact me by email or LinkedIn and let's chat!
