ryan doyle
design
The Users
The Users
Urban dwellers that...
... are close to at least some sort of public transportation and/or lives in a walkable or bikeable area
...have concerns about carbon emissions from frequent driving
...and want to take non-car trips more often
Urban dwellers that...
... are close to at least some sort of public transportation and/or lives in a walkable or bikeable area
...have concerns about carbon emissions from frequent driving
...and want to take non-car trips more often
The Problem
The Problem
Many people have access to public transportation and want to use it more, but there are significant barriers, such as...
increased planning requirements
longer trips
and an overwhelming number of options
Many people have access to public transportation and want to use it more, but there are significant barriers, such as...
increased planning requirements
longer trips
and an overwhelming number of options
My Role
My Role
Discovery to MVP Prototype: All UX Research and UX/UI Design.
Discovery to MVP Prototype: All UX Research and UX/UI Design.
Scope
Scope
Constraints
Constraints
Discovery to High Fidelity MVP Prototype.
Discovery to High Fidelity MVP Prototype.
One Designer/One Mentor Team
No Budget
One Designer/One Mentor Team
No Budget
My Design Process
My Design Process
Discovery
Discovery
Design
Design
Validation
Validation
Secondary Research
User Interviews
Affinity Mapping
Empathy Mapping
User Personas
How Might We
Secondary Research
User Interviews
Affinity Map
Empathy Map
User Personas
How Might We
User Stories
Site Maps
Red Route User Flows
Wireframes
Design System
High Fidelity Screens
Prototypes
User Stories
Site Maps
Red Route User Flows
Wireframes
Design System
High Fidelity Screens
Prototypes
Five Usability Tests
Synthesis and Redesign
Five More Tests
Five Usability Tests
Synthesis and Redesign
Five More Tests
Key Discoveries and Implementation
Key Discoveries and Implementation
1
1
Secondary research confirmed the problem.
Secondary research confirmed the problem.
Selected User Research Excerpts
Selected User Research Excerpts
“...there is growing use of other transportation methods for commutes since 2019”
(Statista Commuter Insights)
“...there is growing use of other transportation methods for commutes since 2019”
(Statista Commuter Insights)
“...multimodal public transport has not been well accepted by the general public due to the poor coordination among transport modes, inconvenience caused by transfers, and difficulties with route planning.” (Journal of Clean Production)
“...multimodal public transport has not been well accepted by the general public due to the poor coordination among transport modes, inconvenience caused by transfers, and difficulties with route planning.” (Journal of Clean Production)
“...perceptions that one’s commute has value...significantly increased satisfaction.”
(Transportation Research)
“...perceptions that one’s commute has value...significantly increased satisfaction.”
(Transportation Research)
2
2
User interviews and affinity mapping identified key issues and opportunities that informed data-based personas, which defined which pain points and opportunities were the most important.
User interviews and affinity mapping identified key issues and opportunities that informed data-based personas, which defined which pain points and opportunities were the most important.
Selected User Interview Quotes
Selected User Interview Quotes
“Planning transportation legs when I have many different things planned for a day is difficult.”
“Planning transportation legs when I have many different things planned for a day is difficult.”
“Routine is the biggest factor influencing my work trips.”
“Routine is the biggest factor influencing my work trips.”
“Transfers on public transportation make me less likely to take public transportation options.”
“Transfers make me less likely to take public transportation options.”
Affinity Map Groups Key Themes From Interview Observations and Insights
Affinity Map Key Themes From Interview Observations and Insights
Busy Bethany
Bio
Bethany lives in Washington, DC and is a busy young professional. She is a hybrid worker contracting with non-profit organizations. Bethany works in and out of the home and at coffee shops, attends networking events at least once a month, participates in story-telling workshops in her free time, and maintains a busy social life.
Age
29
FAMILY
In a Relationship
Occupation
Contractor for non-profit organizations
Location
Washington, DC
TEch literaCY
High
Bio
Eli is an entrepreneur who is currently building his own consulting business. Eli is a socialite who loves meeting new people, seeing new parts of his city, and sharing his insights with his friends. He mostly works remotely but occasionally has meetings with his clients that he has to attend in person.
Age
40
FAMILY
Single
Occupation
Entrepreneur
Location
Washington, DC
TEch literaCY
Very High
Eli the Explorer
Cynthia the Cyclist
Bio
Holly is a high school student and takes public transportation to her charter school across town. DC students get free public transportation, so she also takes advantage of that to regularly go to the local roller skating rink and to the movies.
Age
15
FAMILY
Parents and 1 sibling
Occupation
Student
Location
Washington, DC
TEch literaCY
High
Age
35
FAMILY
Married
Occupation
Government
Location
Washington, DC
TEch literaCY
High
Holly the Highschooler
Bio
Cynthia is a government employee that has to go into work four days a week. Cynthia is all about efficiency. She prefers riding her bike to work because its the fastest way to go, but if the distance is too far for her to bike, if she needs to carry a lot of things, or if she’s with her spouse, she often resorts to driving.
Data-Informed Personas
Data-Informed Personas
3
3
By starting with wireframes , then creating a style guide before moving on to high fidelity screens, I was able to quickly generate and iterate, ensure visual and UI element consistency, and create a holistic design that met key user needs.
By starting with wireframes, then creating a style guide before moving on to high fidelity screens, I was able to quickly generate and iterate, ensure visual and UI element consistency, and create a holistic design that met key user needs.
Title 2: 22, regular
Text Field Title: 12, regular
Large Title, 32, regular
Standard Text, 16 regular
Standard Text Inactive State: 16, regular
Button Text: 16, semibold
Icon Labels, 12 regular
Color for Text Fields
#E6EEFF
Secondary Color
#A3CCD6
Primary Color
#FFFFFF
Darker Secondary For Text
#1251CD
Accent
#F55D3E
Accents to Be Used Sparingly
Main Colors
Accent 2
#F7CB15
Accent 3
#F55D3E
4
4
Usability tests on the high-fidelity prototypes identified two major areas for improvement.
Usability tests on the high-fidelity prototypes identified two major areas for improvement.
The method for selecting a day to save a future trip was not in line with user needs, so I changed the format to provide the user to plan a future trip by a calendar day or by days ot the week and by adding the option to adjust whether the event was recurring.
The method for selecting a day to save a future trip was not in line with user needs, so I changed the format to provide the user to plan a future trip by a calendar day or by days ot the week and by adding the option to adjust whether the event was recurring.
Before
Before
After
After
Several users had issues understanding how to operate the packing list feature when setting up what they needed for an upcoming trip, so I added tooltips to explain the process up front rather than a warning message after they did not use the feature.
Several users had issues understanding how to operate the packing list feature when setting up what they needed for an upcoming trip, so I added tooltips to explain the process up front rather than a warning message after they did not use the feature.
Before
Before
After
After
contact me:
contact me:
ryansdoyle@gmail.com
novutrip
novutrip
UX Case Study
UX Case Study
A Mobile App Designed to Make Transit Less Stressful, More Fun, and Help Reduce Environmental Impact
A Mobile App Designed to Make Transit Less Stressful, More Fun, and Help Reduce Environmental Impact
Contact Me
Looking for a UX Designer for a project in Washington DC or for remote work? Contact me by email or LinkedIn and let's chat!
Contact Me
Looking for a UX Designer for a project in Washington DC or for remote work? Contact me by email or LinkedIn and let's chat!